Where startups are born, and tested before they are built.
We find durable ideas, pressure-test them with evidence, and build the most ambitious ones with their founders.
For investorsOne studio, three ways in.
Founders
Test your idea before you spend a year on it. Get a map of fatal assumptions and what to test this week.
Analyse your ideaInvestors and studios
Red-team memos on deals in your pipeline. Evidence-graded and never softened.
Invite a founder
Send a founder a Nest audit link. You get the memo, they get the founder report.
From a raw idea to a growing company.
- 01
Generate and screen
Ideation, market and customer research, competitor analysis.
- 02
Verify
Hypotheses, evidence, a minimum viable product, honest results.
- 03
Fund and build
Studio capital or friendly investors. Iterative product development.
- 04
Launch and scale
Go-to-market, business processes, then growth with clear metrics.
Nest Analysis
The rigour we apply to our own ventures, open to you.
Write your idea in any language. Nest asks only what it needs to know, researches the market, competitors and buyers, has the thesis attacked by independent reviewers, and returns a full report in your language. The verdict is never softened.
- 01Fatal assumptions
- 02Market size, two ways
- 03Competitors and funding
- 04Buyer evidence
- 05Unit economics
- 06Why now
- 07Team and round
- 08Moat and exit
- 09Regulation and risk
- 10What to test this week
- FatalNo buyer has committed at a price yet.
- RiskTwo funded competitors launched in the UK within 18 months.
- HoldsMarket size supported by two independent sources.
- TestFive buyer calls with a price on the table, this week.
You never build alone.
Founders get a built-in team from day one.
- Product
- Engineering
- Design
- Go-to-market
- Finance
- Legal
- Fundraising
- Hiring
- Research
Studio principles
Long-term relationships
We stay with founders for the long run and support projects at every stage of their development.
Networking and partnership
A wide network across industry, startups, investors and experts, with accelerators and incubators as partners.
Transparency and ethics
High ethical standards with founders and investors. Honest reporting on results and portfolio.
Nest Camps
We take today's hardest challenges, turn them into startups and start the work.
Questions.
What is a venture studio?
A company that creates startups: we generate and test ideas, assemble teams, fund and build companies alongside their founders.
Do I need my own idea?
No. Bring your own idea, or join one the studio is already developing.
What does the analysis include?
A full report: the assumptions that could kill the idea, market size, competitors and who funds them, buyer evidence, unit economics, team and round, moat, exit, regulation, and what to test first. Every fact carries its source.
Who sees my idea?
Your analysis is private to your account. We never share an idea with third parties without your consent.
How long does an analysis take?
As long as the research needs, usually under an hour. You get an e-mail when the report is ready.
Which languages are supported?
Write in the language you think in. Questions and the report come back in the same language.
How do investors use Nest?
Investors and studios run red-team memos on deals in their pipeline, or invite founders to an audit. Talk to the studio to set it up.
Find out what could kill your idea, before the market does.
Free analysis. E-mail sign-up, no card.